What is a Guest Evidence Report?

A free document that analyses your guest reviews, current website, and direct vs OTA rates, then lists where your site fails to show what guests already praise.

How long does a hotel website redesign take?

Four weeks from report to launch: report and prototype, first full version on a demo address, your notes and approvals, then publish with content management included.

Independent Mediterranean coastal hotels and villas that already earn strong guest reviews but need a website that earns direct bookings.

How much does hotel website design cost?

Compact properties up to 15 rooms from €2,750, standard 16–40 rooms from €4,850, and estates or villa groups from €6,900. Prices exclude VAT.

Websites for Mediterranean coastal properties

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Websites for Mediterranean coastal properties

Your website undersells what your guests praise most.

Your guests are weighing whether to trust your own site and book directly. I research what your guests already love and praise, and build your new website to showcase that.

Request a Guest Evidence Report Free · 3 days

The guest who wrote your best review booked through an OTA.

“Breakfast alone was worth the trip. We never left the terrace before eleven.”

Marta K.

Booked through an OTA

An OTA offers dispute resolution, a cancellation policy the guest has used before, and someone to call at midnight. The property’s own site asks them to prepay a stranger.

Cloudbeds looked at 90 million reservations. Bookings made through a platform cancelled about twice as often as bookings made direct — roughly one in five, against one in ten.

So a direct booking isn't only worth more. It's likelier to still be there in August, when replacing it means selling the room at whatever that week will bear.

The point is to make sure your website enables more direct bookings.

The commission buys attention. Your website has to earn the confidence to act on it.

The Guest Evidence Report

The report lists everything your guests praise

I analyze all your reviews, your website and your rates vs. OTAs. This becomes the foundation for a new website that showcases your property's best features.
And you get the report for free.

Sample guest reviews, read the way the report reads them.

“Breakfast alone was worth the trip. We never left the terrace before eleven.”

Marta K.
“Called ahead about a late flight. Someone was still at the desk for us at 1am.”

Dimitris P.
“Room was smaller than the photos. The balcony made up for it completely.”

Sophie L.
“Quietest three nights we've had in years. No music till dawn, no email either.”

Jonas B.
“Mentioned it was our anniversary once, at check-in. Dinner just appeared.”

Amara T.
“Water pressure was finally as good as it looked online. Small thing, huge relief.”

Luca R.
“Arrived at 2pm and the room was ready. No waiting in a lobby with our bags.”

Ingrid H.
“Eleni found us a taxi at five in the morning and wouldn't take anything for it. She made the trip.”

Hanna M.
“They remembered we don't eat dairy without us saying it twice.”

Elias V.
“Five nights, wifi never dropped once. Sounds small until you actually need it.”

Freya S.
“Asked about a late checkout. They just said yes, no fee, no fuss.”

Mateo C.
“The kind of quiet where you can hear the shutters at night. Loved every bit.”

Ana P.
“Breakfast alone was worth the trip. We never left the terrace before eleven.”

Marta K.
“Called ahead about a late flight. Someone was still at the desk for us at 1am.”

Dimitris P.
“Room was smaller than the photos. The balcony made up for it completely.”

Sophie L.
“Quietest three nights we've had in years. No music till dawn, no email either.”

Jonas B.
“Mentioned it was our anniversary once, at check-in. Dinner just appeared.”

Amara T.
“Water pressure was finally as good as it looked online. Small thing, huge relief.”

Luca R.
“Arrived at 2pm and the room was ready. No waiting in a lobby with our bags.”

Ingrid H.
“Eleni found us a taxi at five in the morning and wouldn't take anything for it. She made the trip.”

Hanna M.
“They remembered we don't eat dairy without us saying it twice.”

Elias V.
“Five nights, wifi never dropped once. Sounds small until you actually need it.”

Freya S.
“Asked about a late checkout. They just said yes, no fee, no fuss.”

Mateo C.
“The kind of quiet where you can hear the shutters at night. Loved every bit.”

Ana P.

What your guests praise most

Pulled from your reviews across every platform you appear on, ranked by how often it comes up.

What your website leads with instead

The gap between the two, set side by side.

Reputation you own but don't show

Awards, listings, coverage and reviews that exist and are absent from your own site.

Your direct rate against your platform rate

Real dates, both channels, assumptions written out so you can check them. If they come out level, that is a finding too — it means the lever you think you're pulling isn't moving.

What a guest needs before prepaying a stranger

The reassurance the platform supplies, and what your own site currently supplies in its place.

How you appear when someone else describes you

What a guest sees between deciding on you and booking — the search results, and what the systems now summarising travel decisions say about you when nobody reaches your site at all.

Request your report →

How it runs

4 weeks from report to keys.

Free

Report + prototype

What your guests value, what your website says instead, and a rebuilt prototype of the property.

Keep both, either way.

Paid project

up to 4 weeks

01

First version

The first full version of the new site on a demo address.
02

Your notes

Your notes and approvals shape the site until it is ready to publish.
03

The keys

Your new site is live, with content management capabilities right away.

A site commissioned after November misses the January to March window, which is when next summer is actually booked.

Who you'd be working with

One person, start to finish.

Robin Flykt

Founder & Designer

robin@palmara.studio Message on WhatsApp

In my career, I've built over 400 websites.

I first noticed the confidence gap in direct bookings after an amazing villa experience in Greece. The problem was that their website was confusing, missed key facts and even failed to mention they had actually won prestigious awards.

That sparked the idea for Palmára; find what guests already praise, and redesign a trustworthy website with proper care to encourage direct bookings.

I made the report and the prototype free, so you can decide on the project with evidence in-hand.

What you're buying

Pricing & packages

Get a fully redesigned website on a modern framework. Designed from the ground up to showcase what your guests love, and be findable by search engines and AI.

Compact up to 15 rooms

2 750 €

Full website redesign + build
Trust markers
Optimized direct booking path
WCAG + GDPR*
SEO + GEO + AEO**

Standard 16–40 rooms

4 850 €

Full website redesign + build
Trust markers
Optimized direct booking path
WCAG + GDPR*
SEO + GEO + AEO**

Estate 40+ rooms, villa groups

5 900 €

Full website redesign + build
Trust markers
Optimized direct booking path
WCAG + GDPR*
SEO + GEO + AEO**

*accessible and compliant
**get found on Google and AI

What that covers

A rebuilt site, written from the findings

Every page the property needs, decided in the report.

Your reputation, placed

Awards, reviews and coverage that already exist and are absent from your own site.

The 6 trust markers, built in

What a guest needs before prepaying a stranger, present on the site rather than only on the platform.

The keys, and a baseline

Domain, hosting and files in your name. Numbers set before launch so you can check them yourself next season.

Built to the standard, not to the minimum

WCAG 2.1 AA with a published accessibility statement — the standard the Accessibility Act has required since June 2025. Cookie and privacy handling done properly, so the site isn't a liability.

Legible to more than a browser

Structured so the systems now summarising travel decisions can quote you accurately. Fewer people will reach your site directly; the ones who do arrive later, and more decided.

Optional, additional

+ Care Concierge

€480 / year

Hosting and a visual CMS. Update photos, rates, menus yourself when you want — the editor is visual and straightforward. The site is static and edge-served, so it stays fast everywhere in the world.
Four hours a year, one rollover. Photos, info, rates, menus — whatever the season changed. Up to four hours of my work, used how you need them. Most people would rather not get to it themselves.
One working day, June to September. In high season, you hear back within one working day. This is the part you cannot give yourself.
A readiness pass before the season. Rates, dates, seasonal content, and the structured detail the summarising systems read — checked before booking opens.

Hosting and the CMS are part of the plan. The domain and the code are in your name from the first day — I'm a collaborator you can remove in a click.

Request a report →

Prices exclude VAT. For a business customer outside Finland the reverse charge applies, so no VAT is added.

Laptop open on a hotel bed at night, mid-booking

Target #1

Give guests the confidence to book directly, from the first visit.

Azure pool with sun loungers on a bright terrace

Target #2

Keep more of the margin from each booking.

Whitewashed Mediterranean property against the sky

Target #3

Finally charge the full rates your hotel is worth.

The first step is knowing why your guests love you

If you consistently get reviewed over 4/5 or 9/10 and you feel your website could sell your property better — my method will be very useful to you. Start by requesting your own report and prototype.